About Us


Our family owned and operated business started as J.B. International on 6th street in Burnaby in the late 1980’s. At that time, our main product line consisted of South Asian products.

In 1997, we moved to our current location on Edmonds Street under the name of New Generation Foods.

We have since expanded our product line to include Hispanic (Latin America), African, Middle Eastern, European, and South Asian foods.

These products include an extensive range of spices, beans, lentils, flours, grains, rice’s, dried fruit and nuts.

We also carry a wide range of flours to respond to our clientele who have dietary restrictions (e.g. rice, corn, quinoa, amaranth, sorghum, oat, barley, soya etc.).

We also take pride in our personal customer service, as our success rests on customer satisfaction. “Our customers come first“. We take great care to purchase the finest quality products, and are committed to a high level of quality control that comes from cleaning and packaging most of our own products, under the KISMET brand. Our core values of integrity, reliability, and hard work form the foundation of our business. All of our business is conducted with the highest level of ethical and professional integrity in mind with our interactions with customers and suppliers.

This diverse approach has allowed us to continue to grow our business; offer customers personalized service, and meet the needs of an always evolving multicultural Canadian community.